Google Analytics 4

General Principles

They are centered around

• users
• sessions
• events

User
A person who visits your website

Session
A group of user interactions within your website that take place within a given time frame

Event
A specific interaction or occurrence on your website, like a pageview or transaction.

Dimensions

Campaign

Session Engagement

It is a measure of how engaged users are with your website. An engaged session is a session that lasted longer than 10 seconds, had a key event, or had two or more screen or page views. The measurements are called

• Average Engagement time per session
• Engaged sessions per user
• Events per session

Key Events

A key event can be

• purchase
• add to cart
• view item