WHITE LABEL SEO REPORTS

In today’s competitive SEO landscape, quick insights are key for any SEO strategy. Anyone can use Looker Studio, an enterprise-level reporting tool from Google. It’s free and easy to use. It will change how you, your agency, and your customers see SEO dashboards and reports.

In this overview, we’ll show you how Looker Studio:

Table of Contents

Inroduction

In today’s competitive SEO landscape, quick insights are key for any SEO strategy. Anyone can use Looker Studio, an enterprise-level reporting tool from Google. Looker Studio is free and easy to use, and will change how you, your agency, and your customers see SEO dashboards and reports.

They are an excellent client acquisition and retention tool, showcasing search and organic traffic to websites.

In this overview, we’ll show you how Looker Studio:

  • Saves analytics time
  • Improves SEO reporting efficiency
  • Offers white-label SEO options to match your brand

Powerful White Label SEO Reporting

Tailor-Made for Agencies and Their Clients

White label SEO reporting lets you customize your reports. Change colors, fonts, logos, and layouts to highlight your agency’s brand. With Looker Studio, you can create an SEO report template tailored to your agency’s clients. This is ideal for agencies wanting to offer personalized SEO reporting. It boosts your professional image and builds trust with clients. They see the reports as proof of your expertise.

Seamless integration of multiple data sources

Looker Studio connects to different data sources, such as Google Analytics 4 and Google Search Console. You can create detailed reports all in one place. These include Google SEO ranking and SEO backlink reports. By consolidating data, agencies can give a complete view of a client’s SEO performance. This way, you won’t need to switch between different tools.

Why Looker Studio

Budget-Friendly Brilliance and User-Centric Design

Looker Studio is a diamond in the rough—free yet mighty. 

It rivals premium enterprise SEO reporting tools without breaking the bank. This remarkable cost-effectiveness and a user-friendly interface mean agencies can dive right in. With its drag-and-drop capabilities, producing polished SEO report white label outputs feels like a breeze. 

It’s an excellent option for both corporations and mom and pop websites alike.

Agile and Automated Reporting

Step into the fast lane with Looker Studio’s dynamic date filters and top-notch features. 

Create automated SEO reports that refresh in real time. 

Your clients will revel in instant access to the latest performance data—no more waiting for that monthly PDF delivery. 

Whether whipping up a local SEO report or crafting an extensive SEO analysis report PDF, these automated perks keep your white label SEO reports bright and up to date.

Tailored Templates for Every Client

Agencies serve various clients from local shops to large e-commerce stores. 

With Looker Studio, you can fire up the engines of report templates designed for diverse industries and specific needs. 

Craft everything from a cutting-edge Looker Studio SEO dashboard for e-commerce to a straightforward basic SEO audit report for service providers. 

The tool’s customization capabilities let you assemble a multitude of white label templates that your clients will freaking love.

Creation and Customization

SEO Dashboard Creation

Looker Studio is a pro when it comes to creating dashboards. It has easy-to-use templates. You can quickly set up an SEO dashboard.

This dashboard shows key SEO metrics like Average Position. It also offers dynamic date filtering for automated SEO reports.

Clients no longer have to wait for a monthly email with a PDF.

They can now access an up-to-date website SEO report anytime they want.

From Basic to Advanced Reports

Looker Studio is perfect for both basic SEO reports and advanced SEO analytics.

You can quickly scale it up or down. This lets you create an SEO template for keyword research and backlink reports. This means you can cover every aspect of your SEO strategy.

Agencies particularly appreciate this feature, which is why Looker Studio gets top marks in reviews of SEO reporting tools for agencies.

Integrating Multiple Data Sources

Looker Studio shines because it can easily connect different data sources. This integration makes automated SEO reporting easy. Now, you don’t need to manipulate data manually. This feature sets Looker Studio apart from other enterprise SEO reporting tools.

Automation

SEO Dashboard Creation

Looker Studio is a pro when it comes to creating dashboards. It has easy-to-use templates. You can quickly set up an SEO dashboard.

This dashboard shows key SEO metrics like Average Position. It also offers dynamic date filtering for automated SEO reports.

Clients no longer have to wait for a monthly email with a PDF.

They can now access an up-to-date website SEO report anytime they want.

From Basic to Advanced Reports

Looker Studio is perfect for both basic SEO reports and advanced SEO analytics.

You can quickly scale it up or down. This lets you create an SEO template for keyword research and backlink reports. This means you can cover every aspect of your SEO strategy.

Agencies particularly appreciate this feature, which is why Looker Studio gets top marks in reviews of SEO reporting tools for agencies.

Integrating Multiple Data Sources

Looker Studio shines because it can easily connect different data sources. This integration makes automated SEO reporting easy. Now, you don’t need to manipulate data manually. This feature sets Looker Studio apart from other enterprise SEO reporting tools.

SEO Reports FAQ

Why is white label SEO reporting so important​?

White label SEO reports are a game-changer for agencies to show their customers what’s cooking.

They let agencies present SEO data with their branding, creating slick and professional reports for their clients.

They turn on the boosters for

  1. customer acquisition
  2. customer retention
  3. brand consistency
  4. analytics efficiency
  5. communication
  6. credibility

Yes

Website Squadron has conquered SEO Reports with Looker Studio using Google Search Console as an SEO data source. 

We are currently enhancing our knowledge on Google Analytics 4, but this is taking some time, as Google Tag Manager is a respected bogey.  Once we command and conquer Google Tag Manager, we will offer SEO Reports with Google Analytics 4 as a data source too.

Given this article I think it is pretty clear that Website Squadron thinks that Looker Studio is the best reporting tool for SEO reporting. 

The main reasons being 

  1. 100% free
  2. easy to learn
  3. can scale, from beginner to advanced
  4. white labelling seo reports are easy
  5. seo report templates let you copy and paste
  6. Google is the data source

This page was last updated on 28 March 2025 by Christiaan Gouws.

If you have any questions, try our FAQ.