Website Squadron grows your e-commerce website built with wordpress and woocommerce with seo.
We work on a percentage of revenue model, putting our skin in the game. Win-Win, Lose Lose.
If you are tired of doing your WooCommerce e-Commerce store alone, Website Squadron will be you wingmen. We will be your WooCommerce SEO Agency.
You will get full access to all our capabilities:
In the bustling world of e-commerce, standing out from the competition can feel like an uphill battle.
Whether you’re selling handmade crafts or high-tech gadgets, one thing remains constant: your customers need to find you.
That’s where Search Engine Optimization (SEO) comes in. As the backbone of online visibility, SEO ensures that your WooCommerce store ranks high on search engine results, driving organic traffic and boosting sales.
In this article, we’ll explore why investing time and effort into SEO is beneficial and essential for the growth and success of your online business.
Running an e-commerce store on WooCommerce means constantly optimizing to stay ahead.
One powerful tool, Screaming Frog SEO Spider, can help you ensure your website’s SEO is up to par. This mature website crawler allows you to analyze various on-site SEO elements, helping you identify and fix issues that could hurt your search engine rankings.
Here’s what we’ll focus on when conducting your audit:
One of the top priorities when auditing your WooCommerce store is getting a comprehensive bird’s-eye view of your product page titles and metadata. Screaming Frog allows you to see all your page titles in one place, helping you spot inconsistencies, duplicates, or missed keyword opportunities. Additionally, it provides a clear visual of how your web pages are interlinked, which is crucial for maintaining a strong internal linking structure. Strengthening these internal connections can enhance user navigation and boost your SEO performance.
Screaming Frog will highlight any 404 errors and broken internal or external links. Fixing these is crucial because broken links not only create a poor user experience but also hurt your SEO performance.
We check for missing, duplicate, or overly long meta titles and descriptions. For WooCommerce stores, make sure that product pages have unique and concise meta tags that include relevant keywords.
E-commerce stores often have issues with duplicate content, especially when similar products are listed separately. Screaming Frog can identify these issues, helping you consolidate pages or use canonical tags effectively.
A well-organized site structure aids both users and search engines. Use Screaming Frog to evaluate your URL structure, breadcrumbs, and internal linking. The tool provides an overview of how pages interconnect, allowing you to identify gaps and optimize the linking hierarchy. Also, ensure your XML sitemap is up to date and correctly configured.
WooCommerce stores benefit from structured data, especially for products, reviews, and prices. Screaming Frog can detect missing or incorrect schema markup, helping you boost visibility with rich snippets.
We check for missing alt tags, large file sizes, or broken images. Properly optimizing images will improve both speed and accessibility.
Understanding the customer journey is crucial to e-commerce SEO.
At the bottom of the funnel (BOFU), potential buyers are ready to purchase. They’ve researched and considered their options, and are now looking for the best place to buy.
This is where bottom-of-funnel keywords come into play.
Bottom-of-funnel keywords are highly specific search phrases indicating a user’s purchase intent.
Unlike top-of-funnel keywords, which focus on general information and awareness, BOFU keywords are transactional and decision-oriented.
People type these phrases into search engines when they are ready to buy, sign up, or convert.
Examples of BOFU Keywords:
“Buy [product name] online”
“[Product name] best price”
“Order [product name] now”
“Discount on [brand name]”
“Where to buy [product name]”
“Cheap [product name] with free shipping”
Product pages are the final touchpoint before a customer decides to purchase.
Therefore, they need to include the right keywords that match potential buyers’ high-intent searches.
Including BOFU keywords on your product pages ensures that your store shows up when customers are ready to commit.
Optimize Product Titles and Descriptions:
Could you include specific BOFU keywords in your product titles, descriptions, and meta tags?
For instance, instead of “Leather Wallet,” try “Buy Leather Wallet Online – Free Shipping.”
Include Keywords in Call-to-Action (CTA) Phrases:
Use phrases like “Order Now”, “Add to Cart”, or “Get Yours Today” to align with purchase-ready intent.
Leverage User-Generated Content:
Incorporate customer reviews or testimonials that naturally include BOFU phrases, like “Best price I found for this product”
Product Category Pages:
Don’t forget to include BOFU keywords on category pages, especially if they aggregate products that are often compared or chosen based on price and availability.
Schema Markup:
Implement Product Schema Markup to include key information like price, availability, and ratings. This will enhance your rich snippet’s appearance in search results, attracting buyers.
Keyword analysis is an essential step in optimizing your WooCommerce store.
Not all keywords are created equal. Some attract visitors who are just browsing, while others attract those who are ready to make a purchase.
To maximize your e-commerce success, it’s crucial to prioritize transactional and commercial intent keywords first.
Transactional and commercial keywords are used by people actively looking to buy or compare products.
These keywords signal purchase intent, making them incredibly valuable for your product pages and category listings.
Unlike informational keywords (like “how to use [product]”), these terms are closer to conversion and are more likely to lead to sales.
Examples of Transactional Keywords:
“Buy [product] online”
“Discount [brand name]”
“Best price for [product]”
“Order [product] now”
“Get [product] delivered”
Examples of Commercial Keywords:
“Best [product] for [purpose]”
“[Product] vs [alternative]”
“Top [product] brands”
“Affordable [product] with reviews”
“[Product] for sale near me”
To find the most relevant transactional and commercial keywords, use tools like SEMRUSH and Looker Studio SEO reports. Here’s how:
SEMRUSH Keyword Research:
Use the Keyword Magic Tool to generate keyword ideas.
Filter keywords by intent, explicitly looking for “Commercial” or “Transactional” categories.
Sort by metrics like search volume, keyword difficulty, and CPC to prioritize the ones that bring both traffic and conversion potential.
Looker Studio SEO Reports:
Analyze your current organic search traffic to see which keywords are already driving sales.
Identify gaps where you are not ranking for high-intent keywords.
Use data-driven insights to update your content strategy and product page optimization.
Product Pages:
Integrate keywords naturally into your product titles, descriptions, and meta tags.
Use phrases like “Buy Now,” “Shop [Product],” or “Order Online” to align with user intent.
Category Pages:
Use broader commercial keywords to target groups of related products.
For example, “Best Gaming Laptops 2025” on a category page showcasing multiple models.
Blog Content:
Create comparison posts or product reviews targeting commercial keywords like “Top 5 Running Shoes for Marathon”.
Link directly to your product pages to drive conversions.
Since your primary goal is converting visitors into customers, transactional keywords should be your top priority.
They bring warm leads who are much closer to making a purchase, making your marketing efforts more effective and profitable.
When building backlinks for your WooCommerce store, focus on linking to your homepage, blog posts, and product category pages (also known as collection pages).
These pages “naturally” attract links and help boost your store’s link equity.
Avoid linking directly to individual product pages, as these links may appear unnatural to search engines, and Google will ignore them.
Instead, use internal links from your blog and category pages to pass authority to product pages.
Internal linking is a crucial aspect of e-commerce SEO that often gets overlooked.
Effective internal linking helps search engines understand your website’s structure, improves user navigation, and keeps visitors engaged longer.
For your WooCommerce store, strategically linking between product pages, blogs, and category pages can significantly boost your SEO and user experience.
SEO Benefits: Helps search engines crawl and index your pages more efficiently.
User Experience: Guides users through your site, leading them to related products or helpful content.
Improved Rankings: Passes link equity (ranking power) from high-authority pages to others.
Increased Conversions: Directs users to relevant product pages from informative content.
Linking your product pages to relevant category pages helps users find related products easily. It also signals to search engines that these pages are contextually related.
Example:
Anchor Text: “View more [Product Category] items”
Use Case: Include a link to the “Running Shoes” category page at the bottom of a product description for a running shoe.
Category pages should naturally link to individual product pages. Ensure that the anchor text clearly states the product name or its main feature.
Example:
Anchor Text: “Shop [Product Name]” or “Best-Selling [Category] Products”
Use Case: On a “Gaming Laptops” category page, link to a product titled “Alienware M15 Gaming Laptop”.
Your blog is a powerful content marketing tool that can directly drive sales when linked to product pages. Write blog posts about how-to guides, reviews, or comparison articles and include contextual links.
Example:
Anchor Text: “Check out our [Product Name] for more durability”
Use Case: In a blog titled “Top 5 Winter Jackets for 2025”, link to your “Arctic Explorer Down Jacket” product page.
When you talk about a range of products or a niche topic, you can just link to the appropriate category page. This can help users explore more options directly.
Example:
Anchor Text: “Explore our full collection of [Category]”
Use Case: In a post about “Best Eco-Friendly Products,” link to the “Sustainable Products” category page.
Sometimes, one blog post complements another. Use internal links to connect related content, which keeps users on your site longer and signals content relevance to search engines.
Example:
Anchor Text: “Read more about [Related Topic]”
Use Case: In a post about “Vegan Skincare Essentials,” link to another post titled “How to Choose Cruelty-Free Makeup.”
Be Descriptive: Avoid generic phrases like “click here” or “read more.”
Use Keywords Naturally: Incorporate primary or secondary keywords when possible.
Stay Relevant: Ensure the linked content aligns with the anchor text and user expectations.
Diversify Anchor Text: Don’t use the exact text repeatedly; vary it based on context.
In the fast-paced world of e-commerce, FAQs (Frequently Asked Questions) have evolved from being just a customer support tool to a powerful SEO and conversion strategy.
In 2025, incorporating well-structured FAQ sections on your WooCommerce store is no longer optional—it’s essential.
Today’s consumers expect quick answers, especially when shopping online. A well-organized FAQ section helps properly address common questions about products, shipping, returns, and more on your product or category pages. This reduces the need for customers to contact support, improving their experience and boosting satisfaction.
Search engines like Google prioritize content that directly answers user queries. Using structured data (FAQ Schema), your FAQ content can appear as rich snippets in search results, increasing visibility and click-through rates. In 2025, rich snippets are crucial for standing out on crowded SERPs.
With voice search continuing to grow, FAQs help you capture conversational queries. People often naturally ask questions using voice assistants, like “Where can I buy eco-friendly sneakers?” Structuring your FAQ content with question-based phrases makes it more likely to match voice search queries.
FAQs showcase your brand’s commitment to being transparent and helpful.
Addressing potential concerns upfront, like shipping costs, return policies, or product care, builds trust and reduces hesitation, especially for first-time buyers.
Many customers abandon their carts due to unanswered questions about products, delivery times, or returns. You can minimize cart abandonment and boost conversions by clearly addressing these concerns on the product pages or a dedicated FAQ section.
Start by gathering data from:
Customer support tickets and chat logs
Product reviews and feedback
Keyword research using tools like SEMrush or Google Search Console
Group questions into categories like Product Information, Shipping, Returns, Payment Options, and Troubleshooting. This makes navigation easier and ensures that users find answers quickly.
Use long-tail, question-based keywords as headings.
Implement FAQ Schema Markup to help search engines display your answers as rich results.
Keep answers concise but informative—about 40–60 words per question works best.
Rather than hiding FAQs in a separate section, place them directly on product pages when they relate specifically to that product. For instance:
Under a smartwatch product page, include questions like “Does this watch work with iOS?” or “How long does the battery last?”
FAQs aren’t a “set and forget” strategy. They should be regularly updated based on new customer questions, product changes, and SEO trends.
Backlinks are still a vital part of any successful SEO strategy.
They signal to search engines that your website is authoritative and trustworthy.
While organic backlinks are always preferable, some e-commerce store owners consider buying backlinks to accelerate their SEO efforts.
However, buying backlinks can be risky if not done correctly, leading to Google penalties that harm your site’s rankings.
Backlinks from reputable websites act as “votes of confidence” in the eyes of search engines. The more high-quality backlinks you have, the higher your site can rank.
However, low-quality, spammy, or irrelevant backlinks can trigger a manual penalty from Google, drastically dropping your site’s visibility.
Only Acquire from High-Quality, Relevant Websites:
Ensure the site you’re acquiring from has a high Domain Authority (DA) and is relevant to your niche.
Backlinks from beauty blogs, fashion magazines, or lifestyle sites are suitable for a WooCommerce store selling beauty products.
Avoid acquiring backlinks from link farms, PBNs (Private Blog Networks), or irrelevant sites like gaming or unrelated tech blogs.
Choose Natural and Varied Anchor Text:
Using exact-match keywords repeatedly is a red flag. Instead, opt for a mix of:
Branded Anchors: “Shop at [Your Store Name]”
Generic Anchors: “Visit this website” or “Learn more”
Keyword Variations: “Buy handmade jewelry” instead of just “handmade jewelry”
Keep it natural and diverse to mimic organic linking patterns.
Point to Different Pages, Not Just Your Homepage:
A common mistake is directing all backlinks to your homepage. Instead, distribute links to:
Product Pages: Link to your best-selling products or new arrivals.
Category Pages: “Sustainable Clothing” or “Gaming Laptops”.
Blog Posts: Especially informative or how-to articles that add value.
This diversified approach avoids looking spammy and builds authority across your entire site.
Make Sure the Content Surrounding the Backlink Is Relevant and High-Quality:
The article or page where the backlink resides should be contextually relevant to your niche.
For example, if the link is embedded in a post titled “Top Winter Fashion Trends,” and your store sells winter jackets, the backlink fits naturally.
Ensure the content is well-written, informative, and free from spammy practices.
Monitor and Maintain Your Backlink Profile:
Regularly check your backlink profile using tools like Ahrefs, SEMrush, or Google Search Console.
Please be sure to look for any suspicious or low-quality links and disavow them to prevent penalties.
Maintain a balance between bought and organically acquired links to keep your link profile natural.
The content containing your backlink should:
Be contextually relevant to your product or niche.
Include valuable, informative content that readers find helpful.
You should mention your brand or product naturally, rather than force the link.
Be original and plagiarism-free, as duplicate content could negatively impact both websites.
It’d be best to include related keywords around the backlink to boost its contextual relevance.
Product Pages: Especially bestsellers or high-converting items.
Anchor Text: “Shop our best leather wallets”
Category Pages: Great for showcasing product collections.
Anchor Text: “Explore gaming accessories”
Landing Pages: For seasonal promotions or special offers.
Anchor Text: “Get 20% off summer dresses”
Blog Content: Articles that discuss the linked products or services.
Anchor Text: “Read our guide on eco-friendly fashion”
About or Brand Story Page: To build credibility and brand awareness.
Anchor Text: “Learn more about [Your Brand]”
When it comes to optimizing your WooCommerce store, page titles are one of the most critical on-page SEO elements.
Often overlooked, a well-crafted page title can significantly impact your search engine rankings, click-through rates (CTR), and overall visibility.
Yes
We work on a % of revenue model, and the % will depend on the current sales.
Let’s say we agree on 10%, then out payment for WooCommerce SEO Services is:
(Revenue – VAT – Shipping Cost – Returns) * 10%
WooCommerce SEO agencies in the UK typically charge between £500 – £1,500 per month for small businesses, £1,500 – £3,000 per month for medium-sized stores, and £3,000 – £10,000+ per month for large e-commerce stores, while agencies in the US charge around $1,000 – $2,500 per month for small businesses, $2,500 – $5,000 per month for medium businesses, and $5,000 – $15,000+ per month for large stores.
These fees usually cover services like keyword optimization, on-page SEO, technical fixes, content creation, link building, and regular performance reporting, with the scope and complexity of services increasing with the size and demands of the store.
This page was last updated on 28 March 2025 by Christiaan Gouws.
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contact@websitesquadron.com
Christiaan Gouws
+40 766 196 119
