Master Websites, SEO, and Ads

Websites

Website Squadron makes use of WordPress and the Elementor Page Builder Plugin Page Builder plugin to realize our websites. We host our websites in cPanel provided by A2 Hosting.

WordPress with Elementor can be used in it’s most basic form to be a one page Landing Page, up to a fully fledged e-commerce website.
For our payments, we also make use of Stripe, as we believe that Stripe covers most markets around the world, and their pricing model is competitive.

Search Engine Optimization (SEO)

For SEO, Website Squadron focusses on traffic organically, by making sure we everything needed for on-page SEO. We ensure that they keywords we want to rank for are incorporated into our pages and posts, and focus on creating content that is helpful and informational.

In terms of on-page SEO we ensure that we do the basics right, in terms of robots.txt, sitemap.xml, title, description, header structure, meta tags, open graph tags and internal and external linking.

In terms of off-page SEO, we do not do anything.

Website Squadron does Google Ads and Microsoft Ads.

Goolge Ads is for the Google search engine, and Microsoft Ads if for chatGBT, which make use of the Bing search engine. We are of the opinion that chatGBT will be utilized more and more in the future for search, and that is why it is important to have a presence with Microsoft.

Backlinks for an Ecommerce Website

Covers content-led outreach, supplier and partner links, which pages to target, Shopify specifics, paid placement risks, and a 90-day plan for stores.

How to Rank a Page on Google

Ranking treated as a three-part equation of relevance, authority, and technical accessibility, with guidance on winnable long-tail targets and when to republish.

Backlinks for a New Website

Covers credibility fixes, legitimate sources like trade associations and supplier locators, a 30-day outreach cadence, and a realistic 10–20 referring domain target.

Why Unpublish a Page for SEO

Covers when to unpublish, delete, noindex, or redirect a page, how 404 and 410 signals differ, and why retargeting an old URL often beats removing it.

Gemini SEO Advice for Unknown Sites

Examines why Gemini’s SEO guidance stays generic, where it helps with keyword clusters and drafts, and where it misleads new sites on E-E-A-T and schema.

EEAT in SEO

Examines why checklist tactics like author bios and authority links rarely move rankings, and what experience, YMYL standards, and specificity actually mean in practice.