Open Graph tags are small pieces of information you add to your Full Assault package’s website pages. They tell social media platforms how to display your content when someone shares a link. Think of them as labels that explain what’s on your page and make it look attractive.
When you unfurl a link, it auto-expands into a hyperlink in a social media post or chat app. It will then show a preview of the linked content. This preview usually includes a thumbnail image, a title, and a brief description.
Unfurling links improves the user experience. It gives you context and a sneak peek at a link’s content without clicking on it. This is because the link extracts details from specific Open Graph meta tags on the webpage.
Link unfurling is great for social media and messaging apps. It grabs users’ attention and makes shared content more engaging and informative.
While Open Graph tags don’t directly improve your website’s ranking on search engines like Google, they play a big role in how your content is seen and clicked on social media. Here’s why they matter:
A well-designed share looks more appealing, so people are more likely to click on it.
Ideally, our customers have a Corporate Identity document that stipulates the fonts, and has a graphic designer on the payroll for Social Media posts.
But please don’t worry if this is not the case. The SEO Rookie is proficient with ChatGPT DALL-E and Inkscape, a free graphic design software, and can do a few designs to complement the individual web pages. The image will be created at the rate of the package the customer subscribes to.
Google has a product called Google PageSpeed Insights. As a minimum, the SEO Score should be 100, and the speed of the website, especially mobile, higher than 70.
If the speed of the website is lower than 70, the SEO Rookie will report that to the SEO Sergeant, who is expected to attempt to increase the speed of the website.
Most PageSpeed insight issues can be resolved by
There is however only so much one can do. If a theme is badly designed or old, a website redesign might be on the cards.
All pages should at least have external and internal linking. He will focus on having at least 4 internal links to other pages on the website, per page.
This can also be achieved by what is called a “keyword heavy foorter”. If it makes sense, the SEO Rookie will report that to the WordPress Website Support team.
He will ensure that the SEOPress plugin is installed, and working are required. He is comfortable with SEOPress and where everything is set and set up.
He is expected not to spend more than 30 minutes per web page, and is he does, has to call in the assistance of the SEO Sergeant.
Below is a list of the action items performed by the SEO Recruit.
SEO Recruit will attempt to put the keywords you are trying to rank for, in the permalink of you web page. If he has to change the link of name of your page, he will set up a 301 redirect on the cPanel from the old page to the new page. This way domain authority gets transferred to the new page.
SEO Recruit will ensure that your website has Schema.org type Website on every page, as well ad the Open Graph Property site_name. This way we ensure that your website’s name is right at the top of the Search Engine Result Page.
We makes sure your website title has no more than 60 characters.
We check that on every page, we use a single H1 tag that represents your business’s main topic. Additionally, we ensure that H2 tags are appropriately used to break down subtopics and organize content into relevant sections. Ideally we want to work in a few keywords onto the H2 header tags.
We also ensure that the H1 to H1 header tags structure is incorporated in a structured manner. Is this is not done, SEO Recruit will hand over the Dossier to SEO Rookie.
SEO Recruit will verify that all images on your website page are named descriptively with relevant keywords that reflect the content they represent in the ALT tags. If this is not done, he will hand over the Dossier to SEO Rookie.
We examine the robots.txt file to ensure search engine crawlers know what part of your website they are allowed to crawl. We ensure that we allow the crawling of important and relevant pages while blocking access to irrelevant or sensitive ones. We also make sure that the path to the sitemap.xml is correct.
We look at the sitemap.xml file to see if it is correctly configured to include all significant pages and posts of your website.
We make sure Google knows about your website by using their Google Search Console. We introduce Google Search Console to your website’s sitemap.xml file, as well as ensure that all the relevant pages of your website is indexed. If your web pages are not indexed, Google will not rank your pages.
We make sure Bing knows about your website by using their Bing Webmaster Tools. We introduce Bing to your website’s sitemap.xml file, as well as ensure that all the relevant pages of your website are indexed. The main reason for the focus on Bing is because chatGPT makes use of Bing for it’s search results where the user chose to scan the Internet for answers.
If you have a registered local businesses with an address we make sure you know about the existence of Google Business Profile to ensure visibility in local search results. Being listed on Google Business Profile is a start, being ranked number 1 on Google Business Profile is a completely different story. For Website Squadron to support your website in that regard, your will need to subscribe to the SEO Sergeant Package.
We will make sure that your local business with an address is registered with Bing Places for Business. If you already have a Google Business Profile (GBP), Microsoft Support makes it easy to import the date from GBP to Bing Places for Business. For ongoing Website Squadron support of your website on Bing Places for Business, you will have to subscribe to our SEO Sergeant Package. To list your website on a search engine is one thing, to rank it on a search engine is a completely different ballgame.
Open Graph tags are small pieces of information you add to your Full Assault package’s website pages. They tell social media platforms how to display your content when someone shares a link. Think of them as labels that explain what’s on your page and make it look attractive.
When you unfurl a link, it auto-expands into a hyperlink in a social media post or chat app. It will then show a preview of the linked content. This preview usually includes a thumbnail image, a title, and a brief description.
Unfurling links improves the user experience. It gives you context and a sneak peek at a link’s content without clicking on it. This is because the link extracts details from specific Open Graph meta tags on the webpage.
Link unfurling is great for social media and messaging apps. It grabs users’ attention and makes shared content more engaging and informative.
While Open Graph tags don’t directly improve your website’s ranking on search engines like Google, they play a big role in how your content is seen and clicked on social media. Here’s why they matter:
A well-designed share looks more appealing, so people are more likely to click on it.
When your links look good, more people will share them, bringing more visitors to your site.
Your website’s look stays the same across different platforms, helping people recognize your brand.
To ensure your content looks great when shared on social platforms, setting up the essential Open Graph tags is crucial. It’s important to note that Open Graph requires the correct attribute in the meta tag, not the one used for other meta information like SEO.
Using the correct attribute ensures that platforms like Facebook, LinkedIn, and Twitter can recognize and use the Open Graph data to display your content properly. Here are the must-have tags:
Sets the title of your page that appears in the share. This is like the headline of your content on social media.
Adds a short description of your page, giving users more context about what the shared link contains.
Specifies the type of content being shared, such as a website, article, or video. This helps social platforms categorize your content properly.
Displays an image when your content is shared. A strong, relevant image can improve click-through rates by making the share more visually appealing.
Points to the exact URL of the page being shared. This ensures the user lands on the right page when they click the shared content.
Uses the Open Graph protocol.
Uses the property meta tag, example: <meta property=”og:title” content=”Quick Strike Package” />
Images of a recommended size of 1200 x 630 pixels and minimum size of 600 x 315 pixels, JPEG, PNG, GIF, WebP is accepted.
Does not use the Open Graph protocol.
Requires an image size of 1080 x 1080 pixels.
Does not use Open Graph tags; instead, it uses its own set of metadata called Twitter Cards to control how content is displayed when shared. As of 24/10/2024, we have been unable to implement them successfully.
Here is what we see others do, that successfully get their cards published:
<meta name=”twitter:card” content=”summary”>
<meta name=”twitter:title” content=”Content here.”>
<meta name=”twitter:description” content=”Description here.”>
<meta name=”twitter:image” content=”https://urlhere”>
Uses the Open Graph protocol.
Open Graph tags are a useful way to make your website stand out on social media. By setting up the right tags, you can attract more attention, get more clicks, and grow your audience. With the Meta Tag Manager plugin, it’s easier than ever to get started. Add those tags and see how your content looks better when shared.
