Google Ads: Quality & Performance

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Key Points

Quality Score

Intro

Ad Rank

Topic 1

Conversion Rate

Topic 2

Conversion

Topic 3

Cost Per Click (CPC)

Topic 4

Cost Per Thousand Impressions (CPM)

Topic 5

Cost Per Acquisition (CPA)

Topic 5

Impressions

Topic 6

Clicks

Topic 6

View-Through Conversions

Topic 6

First-Click Attribution

Topic 6

Last-Click Attribution

Topic 6

This post was written by Zahid Hassan on 5 April 2025.

This page was last updated on 7 April 2025 by Christiaan Gouws.

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