Achieving strong rankings in map searches near your business location is typically manageable. However, as the distance between your physical location and the searcher increases, your visibility drops significantly.
For example, if you’re a landscaping company based in Oak Park, Illinois, but want to attract clients in Chicago, Evanston, and Elmhurst, the physical distance from those areas can make it difficult for your business to appear in relevant local search results.
Proximity remains the top-ranking factor for local searches, even for service-based businesses where clients don’t visit your physical location.
Fortunately, our Local SEO services provide a proven way to overcome this challenge.
We start by documenting every service your business offers. This essential step lays the foundation for your local SEO strategy and helps us optimize your website for relevant keywords.
Example for a Landscaping Company:
Example for a Doggy Daycare Company:
Next, we help you pinpoint the cities, neighborhoods, and surrounding areas where you want your business to rank. Our focus is on locations where you can provide your services effectively, balancing proximity and demand.
We also analyze untapped areas with growth potential to broaden your reach and maximize opportunities.
Using advanced tools like SEMrush, we conduct a comprehensive local keyword analysis to determine which areas have the highest search volume for your services. This data allows us to prioritize high-demand locations in your SEO strategy, ensuring that your business gets maximum visibility where it matters most.
We’ll create a dedicated page on your website for each combination of service and city you want to target. These pages will follow your homepage layout and will be optimized for local searches.
We’ll start with the highest-priority pages based on search volume and customer demand, building them one at a time. From there, we’ll work through the remaining pages in order of importance, ensuring every target location and service is covered effectively.
Some strategies we will implement include
To make each page unique and highly relevant to its specific location we use advanced AI techniques to: Lightly rewrite and customize the content for each page to ensure originality and relevance. Include your keyword phrase (e.g., “service in location”) in the H1 heading.
Incorporate the keyword into several subheadings and multiple times throughout the body text. Use closely related phrases to enhance SEO and improve keyword diversity.
Now it’s time to connect your Google Business Profile (GBP) to your new service/location pages. This step helps link your GBP listing to your localized content for better SEO results.
You do NOT need to create a new location or listing within your GBP. Instead, we’ll strategically link your GBP to these pages, ensuring that search engines and potential customers can easily find relevant information about your services in each location.
Local Dominator is a Google Maps rank-tracking platform designed for SEO agencies. It offers tools for managing Google Business Profiles (GBP), such as
It emphasizes affordability, accuracy, and user-friendly features, including rolling credits for unused resources. The platform also integrates an AI-powered tool, Local Wiz App, to optimize WordPress sites with automated content, geotagging, and SEO enhancements. Learn more at Local Dominator.
BrightLocal is a Web tool that helps businesses improve their local Seo. Its features include:
BrightLocal is widely known as one of the best and most cost-effective Local Seo tools. For more info visit BrightLocal.
Semrush Local is a comprehensive local SEO solution to help businesses optimize their online presence for local searches. It offers tools for managing and improving:
The platform supports data-driven decision-making with analytics and reporting features. Learn more at Semrush Local SEO.
AHrefs Local is a comprehensive local SEO tool providing its users with in-depth information on local rankings and trends.
Moz local is one of the cheapest Seo tools out there, and has a surprising amount of features.
Perfect for the average Seo beginner that isn’t keen on risking too much just yet. For more info Moz Local.
Local Falcon offers a bird’s-eye view of local search rankings from anywhere in the world, in an intuitive geo-grid map format then uses that information to provide unique AI analysis and recommendations.
SEMRUSH Local
Bright Local
Local Dominator
Moz Local
Ahrefs Local
Local Falcon
Location pages build further relevancy, especially if you are in a larger city.
This page was last updated on 25 January 2025 by Christiaan Gouws.
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contact@websitesquadron.com
Christiaan Gouws
+40 766 196 119
