SEO REPORTS

If you want to know what is happening with your website’s traffic, SEO Reports with Looker Studio is your answer. Website Squadron knows a thing or seven about website development in WordPress and search engine optimization in WordPress, but these skills are not hard to come by. You will however have to look very far and very wide to find a more competent team in SEO Reporting, than Website Squadron.

We use Looker Studio as your website traffic command center for gathering, analyzing, and visualizing key performance traffic data, that will provide you with mission-critical SEO intelligence. Integrating data from sources like Google Search Console (GSC), Google Analytics 4 (GA4), and SEMRUSH, lets us build dynamic interactive dashboards. These dashboards provide a near real-time (3 days old) view of your website’s performance.

The critical difference between these reports is the ability to compare a metric’s performance across different time periods, keywords, website pages, and, data sources.

These reports will empower empower you or your customers to tackle issues and refine your SEO strategy.

Website Squadron SEO Report Average Position

The full interactive report can be seen on Looker Studio Website Squadron SEO Reports

Looker Studio

When it comes to SEO Reporting, Looker Studio stands out as the best mission control for website owners, webmasters, SEOs, and digital marketers.

Unlike static spreadsheets or limited built-in analytics dashboards, Looker Studio offers a fully interactive, real-time reporting experience. By connecting multiple data sources, it allows you to merge insights from different platforms into a single, slick dashoard.

No more jumping between tabs—just a unified view of your SEO performance. Its drag-and-drop interface makes it easy to customize reports, add charts, and visualize data with just some technical skills. All you need is report development skills.

What sets Looker Studio apart is its powerful interactivity and filtering options. Instead of sifting through massive data tables, you can filter reports quickly with just a few clicks.

The ability to compare performance to previous periods—whether week-over-week or year-over-year—gives you a clear tactical advantage in spotting trends and making data-driven decisions.

If you have Website Squadron as your SEO Reporting support, we will create reports that change dynamically, especially over time, so that neither you nor your users are stuck making constant date selections.

Looker Studio is your ultimate search engine traffic command center.

Data Sources

Google Search Console URL

What we like about the Google Search Console URL connector, is that it gives you URL or page data. Most notably, one can see which keyword Google connects to which pages on one’s website.

In the SEO Report below, one can see a few things:

  1. Google only started associating keyword “Website Squadron” to our website, for the first time, in November 2024.
  2. Google is associating our keyword to 5 different pages on the website.
  3. The main page Google associates with our website, for now, is the “Who Is Website Squadron” page.

These valuable insights can steer our decisions and website tweaks into the right direction. 

Website Squadron SEO Report Query Analysis

Google Search Console SITE

Google Analytics 4

SEMRUSH

Bing Webmaster Tools (BMT)

BWT data needs to be acquired via an API. Website Squadron has an API guy, and we have been able to acquire the data from BMT. 

The data needs to be manually updated via a Python Script, and the written into a MySQL database. 

If you want access to this data, you can give Website Squadron read access to your BWT, our API will call that data based on the fact that we have access, and we will in turn give you access to your table with your data on our MySQL database. 

SEMRUSH My Reports

Data Sources

This page was last updated on 9 February 2025 by Christiaan Gouws.

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