Once the SEO Recruit runs through his action items, he sends his findings to the SEO Rookie. The SEO Rookie is expected to double-check what the SEO Recruit did. The SEO Rookie will check the work of the SEO Recruit and take the following incremental steps that the SEO Recruit did not take.
It’s part of our WordPress Website Support, specifically included in the Quick Strike Package as well as the Tactical Strike Package.
We will check out website for free, if these principles are incorporated, if you order a SEO Consultation.
Role of the SEO Rookie in Website Squadron
Website Squadron has several WordPress Website Support packages, the Quick Strike package, the Tactical Strike package, the Stoic Assault package and the Monitored Assault package.
With the Strike packages, no effort is made to match keywords with what they are being searched for on Google.
For keyword analysis, our Assault packages are what you are after. If you want to have any success in WordPress SEO, having your keywords in the slug, Title, Meta Description and H1 header is crucial. With our Assault packages, the SEO Rookie works hand in hand with the SEO Sergeant, who will do the keyword analysis with SEMRUSH, and supply them to the the SEO Rookie.
The SEO Rookie does not create any content, nor does he do any keyword analysis. He gets the keywords either from the customer, or, from the SEO Sergeant.
The SEO Rookie will build on what the SEO Recruit did and incorporate the following.
Debatably, the work of the SEO Rookie is the most valuable step in the SEO Process and should not be overlooked.
He incorporates the customer’s images into the meta tags. The SEO Rookie is expected to know the Open Graph Protocol well.
If he knows the Open Graph Protocol well, he should be able to do the following:
Ideally, our customers have a Corporate Identity document that stipulates the fonts, and has a graphic designer on the payroll for Social Media posts.
But please don’t worry if this is not the case. The SEO Rookie is proficient with ChatGPT DALL-E and Inkscape, a free graphic design software, and can do a few designs to complement the individual web pages. The image will be created at the rate of the package the customer subscribes to.
Google has a product called Google PageSpeed Insights. As a minimum, the SEO Score should be 100, and the speed of the website, especially mobile, higher than 70.
If the speed of the website is lower than 70, the SEO Rookie will report that to the SEO Sergeant, who is expected to attempt to increase the speed of the website.
Most PageSpeed insight issues can be resolved by
There is however only so much one can do. If a theme is badly designed or old, a website redesign might be on the cards.
All pages should at least have external and internal linking. He will focus on having at least 4 internal links to other pages on the website, per page.
This can also be achieved by what is called a “keyword heavy foorter”. If it makes sense, the SEO Rookie will report that to the WordPress Website Support team.
He will ensure that the SEOPress plugin is installed, and working are required. He is comfortable with SEOPress and where everything is set and set up.
He is expected not to spend more than 30 minutes per web page, and is he does, has to call in the assistance of the SEO Sergeant.
Below is a list of the action items performed by the SEO Recruit.
SEO Recruit will attempt to put the keywords you are trying to rank for, in the permalink of you web page. If he has to change the link of name of your page, he will set up a 301 redirect on the cPanel from the old page to the new page. This way domain authority gets transferred to the new page.
SEO Recruit will ensure that your website has Schema.org type Website on every page, as well ad the Open Graph Property site_name. This way we ensure that your website’s name is right at the top of the Search Engine Result Page.
We makes sure your website title has no more than 60 characters.
We check that on every page, we use a single H1 tag that represents your business’s main topic. Additionally, we ensure that H2 tags are appropriately used to break down subtopics and organize content into relevant sections. Ideally we want to work in a few keywords onto the H2 header tags.
We also ensure that the H1 to H1 header tags structure is incorporated in a structured manner. Is this is not done, SEO Recruit will hand over the Dossier to SEO Rookie.
SEO Recruit will verify that all images on your website page are named descriptively with relevant keywords that reflect the content they represent in the ALT tags. If this is not done, he will hand over the Dossier to SEO Rookie.
We examine the robots.txt file to ensure search engine crawlers know what part of your website they are allowed to crawl. We ensure that we allow the crawling of important and relevant pages while blocking access to irrelevant or sensitive ones. We also make sure that the path to the sitemap.xml is correct.
We look at the sitemap.xml file to see if it is correctly configured to include all significant pages and posts of your website.
We make sure Google knows about your website by using their Google Search Console. We introduce Google Search Console to your website’s sitemap.xml file, as well as ensure that all the relevant pages of your website is indexed. If your web pages are not indexed, Google will not rank your pages.
We make sure Bing knows about your website by using their Bing Webmaster Tools. We introduce Bing to your website’s sitemap.xml file, as well as ensure that all the relevant pages of your website are indexed. The main reason for the focus on Bing is because chatGPT makes use of Bing for it’s search results where the user chose to scan the Internet for answers.
If you have a registered local businesses with an address we make sure you know about the existence of Google Business Profile to ensure visibility in local search results. Being listed on Google Business Profile is a start, being ranked number 1 on Google Business Profile is a completely different story. For Website Squadron to support your website in that regard, your will need to subscribe to the SEO Sergeant Package.
We will make sure that your local business with an address is registered with Bing Places for Business. If you already have a Google Business Profile (GBP), Microsoft Support makes it easy to import the date from GBP to Bing Places for Business. For ongoing Website Squadron support of your website on Bing Places for Business, you will have to subscribe to our SEO Sergeant Package. To list your website on a search engine is one thing, to rank it on a search engine is a completely different ballgame.
This page was last updated by Christiaan Gouws on 2/1/2025
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Christiaan Gouws
+40 766 196 119
