Website Squadron offers a free, 15-minute consultation called “SEO Prospect.” During this session, the team uses Chrome extensions to find common on-page SEO issues. They check if each page has one clear H1 and proper H2s, if images have descriptive ALT text, and if robots.txt and sitemap.xml files are set up correctly.
They also confirm that Google Search Console is configured, meta and Open Graph tags are included, and, for local businesses, that the Google Business Profile is optimized. After identifying these gaps, they provide practical advice without upselling. The service is presented as a pay-it-forward initiative from the WordPress management agency. It concludes with contact information and links to their other, tiered SEO support packages.
Website Squadron’s “SEO Recruit” checklist details key technical fixes for sites on its Quick Strike WordPress support plan. The team:
Rewrites permalinks (with 301 redirects) to include target keywords.
Standardizes site name and contact details.
Adds JSON-LD schema for WebSite, Organization, and ContactPoint.
Inserts an Open Graph site_name tag on every page.
Audits page titles (55-59 characters) and 155-character meta descriptions.
Enforces correct H1-H6 hierarchy.
Ensures images have descriptive filenames and ALT text.
Verifies robots.txt and sitemap.xml.
Submits and indexes the site in Google Search Console and Bing Webmaster Tools.
Assists with Google Business Profile and Bing Places setup, if the business has a physical address.
This work is done using SEOPress in about 15–30 minutes per page. It doesn’t include in-depth keyword research and serves as a starting point before moving to higher-tier “Rookie” or “Sergeant” SEO packages.
Website Squadron’s “SEO Rookie” service is the second technical-SEO step for sites on the Quick Strike and Tactical Strike WordPress plans. After an SEO Recruit sets the stage, the Rookie checks that work and adds valuable optimizations.
These include:
Embedding Open Graph tags with custom images
Adding JSON-LD Website/Organization schema
Ensuring correct page titles and H-tag hierarchy
Using descriptive image names and ALT text
Building at least four internal links per page
Configuring SEOPress settings
The Rookie also audits Google PageSpeed Insights, targeting a perfect SEO score of 100 and mobile speed over 70. If there are theme or speed issues, these go to the SEO Sergeant. The Rookie does not write content or do keyword research; instead, they use keywords provided by the customer or Sergeant. They aim to finish each page in 30 minutes, making this stage the most valuable step before the higher-tier SEO Sergeant package.
Website Squadron’s “SEO Sergeant” is a €75 one-time content-writing package. It combines in-depth SEMrush keyword research with human-edited, AI-assisted copy. You get one optimized blog post featuring around 10 well-structured headings. This package includes a 1-year SEO performance report and five custom images generated by Sora.
The Sergeant manages everything: research, outlining, drafting with keywords, and polishing for readability using tools like ChatGPT-4, Grammarly, and Hemingway. This ensures the post meets search intent and builds topical authority. It’s ready for internal linking and backlink campaigns. You can track ongoing impact through Looker Studio and Microsoft Clarity dashboards.
SEO Captain – For service businesses that rely on “near me” searches, the highly-rated “SEO Captain” provides a full local SEO strategy.
The Captain begins with detailed keyword research for each city. Then, he updates on-page elements like titles, headers, schema, and calls to action to match that intent. They create dedicated location or service pages. They also refine your Google Business Profile by updating categories, services, Q&A, posts, and review replies. This helps secure a Top-3 Map-Pack placement. Finally, they launch an outreach program to generate high-authority backlinks and citations in local directories. Parallel review-management campaigns encourage genuine five-star feedback, bolstering trust signals. Throughout the engagement, efforts revolve around Google’s five biggest local-ranking factors: backlinks, on-page optimisation, review quality and volume, searcher relevancy, and a fully optimised GBP. The result is a reputation and authority flywheel. This makes your brand the clear local choice. It turns organic visibility into foot traffic, calls, and revenue.
Website Squadron’s “SEO Backlinker” service is your link-building expert. It runs a smart, white-hat outreach campaign. This campaign gets high-authority, relevant backlinks. These links improve your site’s credibility and avoid penalties. The process begins with a detailed gap analysis. This looks at keyword opportunities, current backlink profiles, and content gaps. Then, Backlinker selects trusted industry blogs, news sites, and niche publications.
After that, they create customized guest-post pitches and anchor-text strategies to match your brand and target keywords. Every link comes from real editorial placements. We avoid spammy tactics and private-blog networks. This way, your site builds lasting authority that search engines see as natural and trustworthy. Over time, these strong endorsements boost your rankings for competitive terms. They also enhance your on-page optimizations and content efforts. This creates a cycle of better visibility, more referral traffic, and lasting SEO success.
This ongoing mission ensures your link profile remains robust, clean, and primed to outflank competitors in the search results.
Website Squadron’s SEO Spy is a four-star competitor intelligence tool. It dives into your niche to discover what helps rival sites succeed. Then, it shows you how to outshine them.
In about two days, an expert “Spy” uses your target keywords and intent to find the easiest competitors to beat. They analyze their SEO tactics—like content quality, site structure, internal links, and backlink profiles. They use a mix of free tools (Google/Bing search) and paid platforms (SEMrush, Ahrefs, Ubersuggest, SpyFu).
The Spy conducts thorough gap analyses, covering keyword, indexed-page, content, and backlink gaps. It creates a skyscraping strategy to enhance your content, improve technical SEO, and build valuable links. You also receive five custom Sora images and a Looker Studio report to track your rankings over time.
Usually priced at €250, the limited-time offer is just €75. This makes SEO Spy an affordable, white-hat intelligence tool that gives you actionable insights to close gaps, improve rankings, and drive more traffic and sales.
Website Squadron’s “SEO General” is a top-rated, white-label reporting tool. It uses Looker Studio to combine data from Google Search Console, Google Analytics 4, SEMrush, and Bing Webmaster Tools into interactive dashboards. The tool blends technical metrics, like crawl errors and Core Web Vitals, with user insights such as sessions and bounce rates. It also offers competitive intelligence, including keyword rankings and backlink profiles. This results in clear, comprehensive SEO reports that showcase your site’s performance.
You can customize widgets and filters to focus on specific date ranges, devices, or geographic markets. API-driven integrations keep your data up to date without manual exports. Whether you need executive summaries, detailed analyses, or automated week-over-week comparisons, SEO General provides tailored Looker Studio templates. These templates feature user-friendly layouts and branded designs, enhancing teamwork and supporting data-driven decisions.
With options for one-time setup or ongoing refresh schedules, this package helps you monitor SEO health. It also helps you spot new opportunities or issues and refine your strategy for growth and improved search visibility.
This web page was written by Christiaan Gouws, and was last updated on 4 January 2025
For more information about Website Squadron, check out or FAQ.
For more information about Google SEO, check out the Google Search Engine Optimization (SEO) Starter Guide.
